Our Story

From the South of the World
to the Heart of Europe

Latitud Austral was born on the gravel roads of Patagonia, where every pedal stroke is a dialogue with the mountain. We design in Chile, but our jerseys ride the routes of Ireland and the streets of Manchester.

Every garment carries the geometry of the southern peaks: angles that cut the wind, lines that evoke glaciers, and the huemul — symbol of resilience — as our mark of identity.

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4 Regions

53°S Origin Latitude

2 Collections

∞ Kilometres to Ride

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Where We Ride

Four Territories, One Brand

CL 🇨🇱 Chile Where we were born. Patagonia, Lagos, Atacama — every route is a different story.

AR 🇦🇷 Argentina The other side of the Andes. Ruta 40, steppe and post-ride asados with the crew.

IE 🇮🇪 Ireland Infinite greens and Atlantic winds. Irish cycling has soul.

GB 🇬🇧 Manchester The cradle of British urban cycling. Rain, grit and community.